Unit 7
Processes and Techniques Used to Create the Product or Service
Although I was new to Premier Elements I found it very easy
to use it to edit the video. I used many editing techniques through the process
of editing my video and they all helped the video look more professional. One
of the editing techniques I used was changing the lighting of the video as the
videos quality wasn’t very good and therefore made the advert look less
professional, however when you darken the video it makes the video look better
quality. Another thing I had to do to make this advert possible was to make
sure the halls were empty to use for my videos filming side of it, as many
times I got turned away as the halls were full.
How the Service Meets the Requirements of the Brief
I feel that my final product met my brief well as I studied
the brief over and over to ensure that I followed it religiously. An example
from the brief that I followed was “teenagers
that are overweight and want to make a difference to their life”. I followed
this by using teenagers during the adverts of different shapes and sizes to
show that anyone can do it whoever you are. Another way I reached this brief is
to film it in a school setting, as this shows you can do it anywhere. I wanted to make the advert have a message
pop up during it half way, to connote that you can do it however far you are
into life.
How the Product or Service Adheres to Appropriate Codes and Conventions
The normal conventions of a highly viewed advert are to have
a hint of comedy in the advert, as this will make your potential customers
happy, and then relate happiness to your company; you also expect to see fairly
high paced editing for my genre of advert, as it raises the heart rate like
exercise.
How you Used Initiative and Solved Problems
During this assignment I had to use my initiative because I
had to work independently throughout the project. The main place I had to solve
problems was when I was editing, as I had never used the software; this meant I
had to use trial and error to figure out how the software worked and how to
make the advert look more professional. I also had to use initiative to make sure I use the right conventions to attract the right audience I am aiming for, this was mainly by filming it at a school, which shows that you can exercise at any place.
Independent and Team Working
Not being used to working independently
very often this was one of the hardest skills to learn and use, however after
using it for a couple day I found it much more bearable and easier to work off
my own instinct. Although there was a hint of independent learning the majority
of work completed was settled in a small group, although this may cause some
distraction it was a lot easier to gain an idea of what to do and how to do it.
In the group we often discuss work within our groups to help each other
Time Management skills Demonstrated
In this assignment it is critical that you can manage time as
there are very short and strict deadlines to reach. It is a very important to
reach these deadlines as if you don’t get these in on time you get an automatic
fail. The main place I found time management useful was setting a time to have
all the filming done by, as I gave myself more time to edit as that is the
process that takes longest as I have not used the software before and needed to
learn how to use it successfully. I gave myself a week to film and a week after
just in case I needed to film extra footage, and left myself two definite weeks
to edit. I feel that if I didn’t use time management I would have spent to long
filming and therefore not have enough time to edit.
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Using enterprise skills to generate ideas
The main enterprise skill used to generate ideas in intuitive decision making and having a creative approach to problem solving. These help because they help you make decisions and come up with unique ideas that will separate your advert from the group.
