Secondary Data

The secondary data I used was mainly to see the most viewed adverts and then watching them and seeing why this is the case. From my secondary data research I discovered that the most viewed advert currently on YouTube is the Clash of Clans: Revenge super bowl advert that at this very moment has 141,644,520 views, which is a very high number. I believe it got this amount of views because it is funny, and has the famous actor Liam Neeson featuring in it. Although this advert is exaggerated there is a slight hint of truth in what is happening in it, and I know this from personal experience with Clash of Clans. Although Supercell didn't know this advert was going to be as big of a success as it was it was going to get a huge amount of viewers as they paid for it to be advertised on the super bowl and in the year it was on the super bowl had over '167,000,000 viewers'  (https://www.google.co.uk/?gfe_rd=cr&ei=4oZKWPdi5e_wB6WKg9gC&gws_rd=ssl#q=super+bowl+2016+viewers' from all over the world. If this advertising scheme didn't work supercell would have lost a lot of money as a 30 second advert on the superbowl can cost as much as '$5 million U.S dollars' (https://www.google.co.uk/?gfe_rd=cr&ei=4oZKWPdi5e_wB6WKg9gC&gws_rd=ssl#q=the+cost+to+put+an+advert+on+the+superbowl+2016)