Research into role of digital media services and viral videos

Which digital media services are most often used to distribution of viral videos.

The most used video sharing site is YouTube, this is because there are millions and millions of videos with all different genres covering millions on subjects. There is 500 hours of video being uploaded to the site every minute.

The second most used video sharing site is Facebook Video and usually generates about 8 million views a day, the great thing about this site is most people already have a Facebook, if not Facebook is a very easy website to set up and account and is very self explanatory.

On the mobile phone the top video sharing application is 'Vine', this is so popular because they are short videos but also very funny. This is good because they are very easy to watch and it doesn't take up lots of time.

Analysis of existing viral video features

www.youtube.com

Volvo Trucks advert: 'The Epic Split'

This is a very bold advert by Volvo trucks that people were talking about for quite a while, during the advert Van Damme, a famous actor known for his splits. The starting short Is a Medium shot, then zooms out to an extreme long shot and then turns into a tracking shot. This is followed by a message about them testing the electric steering, showing how good it is.

Old Spice

This advert is a advert that contains a touch of comedy, and links to the rest of the adverts, making you want to see them all. The advert starts with a long shot, zooming in, followed by a tracking shot. The narrative is very funny and is easy to watch

Evian Advert

The advert is a very funny, child friendly advert that is very serial plot as babies are professionally roller skating the mise en scene is a park with ramps and a mesh fence giving it a normal American park look. Although this advert is made with special effects it is very well done as it looks quite realistic. These baby adverts became so popular that there is an 'EvianBabies' YouTube channel that gets millions of views with over 200,000 subscribers bringing in extra money for evian themselves.

Summative Piece

 Conventions

-: Short

-: Funny

-: Easy to watch

Using these main conventions makes the video viral because they are entertaining and can be watched easily without having to think. Making the advert more interesting.

Blog Post 1: 'Aims & Context of Research'

Why am I undertaking this research?

I am doing this research to generate ideas for a new viral video, during this I will use primary and secondary data to help me throughout this assignment. The primary research I will undertake is a questionnaire/ survey asking questions about what videos people will be interested in, and whether if they like a video if they will share the video on their social media sites. The secondary data I will use is the use of the internet itself, the main thing I will use is by looking at the videos that are viral at that point of time. This will give me an idea of what people are interested in at this current time.

Who will be the target audience for the viral videos?

The target audience for general viral videos could be potentially anyone with access to the internet. The main cycle of the viral video is first of all being on the trending tab on YouTube, videos on this tab have had a lot of views in a short space of time. Another way viral videos can be seen is if someone likes the video and shares it to their social media pages, allowing people on their friends list to see the video on their news feed. The main demographic for my target audience will be 15- 25 year olds in the ABC1 class, middle class.

Who would be involved in this research?

My research methods will involve multiple people to stop a biased view. One of the main ways I will use other people is through a questionnaire; this ensures that your results will have mixed opinions and will show you what the public think. Another will use other people is to use secondary data though the internet, aiding my research.

What Research do I need to make to help me generate ideas for a new product?

One of my main ways of research to make a new product is questionaries' and my own personal views, I need to think of ideas, that can effect your everyday life in a good and appealing way. I also need to look into the application market to see what sort of apps are being downloaded the most and how these can be improved.

Where will the research take place and what sources do I have available to me?

Most of my research will take place in my personal time or in my media lessons. One of the most helpful resources for information is the internet, and this is where I will be getting secondary data, primary data and where I will be generating my questionnaires.

Context

One of the advantages of the situation I am in is I have access to a big group of people and many facilities that can aid me in my research. As I do not work yet I have a lot of spare time to carry on with my research and get it to a higher standard. The main limitations I have is I do not have any money to put into this project.