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Volvo Trucks advert: 'The Epic Split'
This is a very bold advert by Volvo trucks that people were talking about for quite a while, during the advert Van Damme, a famous actor known for his splits. The starting short Is a Medium shot, then zooms out to an extreme long shot and then turns into a tracking shot. This is followed by a message about them testing the electric steering, showing how good it is.
Old Spice
This advert is a advert that contains a touch of comedy, and links to the rest of the adverts, making you want to see them all. The advert starts with a long shot, zooming in, followed by a tracking shot. The narrative is very funny and is easy to watch
Evian Advert
The advert is a very funny, child friendly advert that is very serial plot as babies are professionally roller skating the mise en scene is a park with ramps and a mesh fence giving it a normal American park look. Although this advert is made with special effects it is very well done as it looks quite realistic. These baby adverts became so popular that there is an 'EvianBabies' YouTube channel that gets millions of views with over 200,000 subscribers bringing in extra money for evian themselves.
Summative Piece
Conventions
-: Short
-: Funny
-: Easy to watch
Using these main conventions makes the video viral because they are entertaining and can be watched easily without having to think. Making the advert more interesting.
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